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Leaflets & Flyers

Tangible And Direct Marketing

Leaflets and flyers are one of the most effective ways of getting a visual message out to your target audience. Use them to deliver a high visual impact to get results.

Two essential ingredients of successful print collateral:

  • Wording that is sharp and succinct
  • A clear call-to-action that is immediately evident

Design and Print with SnapWe will talk you through all possible dimensions and latest finishes that are available to you and your project. Learn about the most popular printed leaflet and flyer formats including DL, A6, A5 & A4. We also offer bespoke print with extra special sizes, shapes or special effects with die-cut and spot varnish.

Get in touch and discover the power of print.

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How To Order Print With Snap

  • Send us your content. We accept your documents in a variety of formats: Hard copies, disc/USB, or upload online on our WeTransfer tool.

Print Specifications Help

How to prepare print-ready artwork

  • When supplying artwork to Snap we need high-resolution CMYK PDF files with a minimum of 3mm bleed on all 4 sides
  • We  will need cut-marks if your job is scored or perforated.
  • Indicate position of same on the bleed section to really help. 
  • Outline all fonts.
  • Ensure all photos used in the artwork are high-resolution 300dpi, colour mode CMYK.

Why we need a high-resolution PDF @ 300dpi

  • There are different requirements for both printed material and images for the screen. If you use an image from a website in your printed material it is more than likely to distort as there are fewer pixels or dots which make up the image. Images for the screen are generally 72 dpi (dots per inch) and images for print need to be 300 dpi.

CMYK colour mode explained

  • Shorthand for the colours used in Four Colour Process Printing. Cyan, Yellow, Magenta and Black.

‘Bleed’ explained

  • This is the printed area which extends off the trimmed area.
  • It is not possible to print all the way to the edge of the paper sheet. To achieve this effect it is necessary to print a larger area than is required and then trim the paper down. Typically a designer would allow an extra 3mm or bleed to colour and image areas to allow for a little leeway when trimming.

Crop marks explained

  • Printed or drawn lines indicating where the paper should be cut to produce the correct page size. Crop marks are necessary for offset printing because the original paper that goes through the printing press is usually larger than the final page size.

If your job is a booklet with spine:

  • Supply the Front & back cover (both sides) in a separate file & to include the spine size.
  • Please note Microsoft Word & Publisher files cannot produce a PDF to the above requirements.
  • If looking for 500 or more copies printed, the document has to be laid out in a proper program you can get ‘steps’ [colour separations] from. In other words, the lack of CMYK images support in Word/Publisher is one of the reasons why you shouldn’t use it to create documents for printing on an offset press.

To learn more, click here for our print jargon dictionary!